"When people think about online misogyny, they probably envision forums and video game chat rooms filled with young men using lewd language, promoting sexist stereotypes and longing for the good old days when women "knew" their place. Arguably the most popular anti-feminist content today, though, is produced by women: tradwives. The term "tradwife" is an abbreviation of "traditional wife" - often portrayed on these platforms as a white, married, stay-at-home mother."
"Many viewers are introduced to tradwife content through videos on cooking or decorating - posts that could appeal to a wide audience. But at the core of the tradwives movement are more divisive beliefs: that women are meant to " submit" to their husband's leadership, for example, or are not meant to work outside the home. We define misogyny as hatred, prejudice or hostility directed toward women as a group."
Tradwife refers to a traditional wife archetype often portrayed as a white, married, stay-at-home mother and has built a substantial online presence since the mid-2000s. Many viewers encounter tradwife content through broadly appealing videos on cooking and decorating, while core movement beliefs endorse female submission to male leadership and oppose women's work outside the home. Some tradwife messaging claims to empower women by offering a preferred domestic role, but substantial content expresses misogynistic views that portray women as less capable and rejects feminist principles like economic independence and sexual freedom. Religious beliefs play a prominent role in distinguishing tradwife content from other online misogynist movements.
Read at The Conversation
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