"It is our strong belief that you have been exploiting a social movement for financial gain, without addressing any of the genuine structural issues the day was founded on. There was just a lot of confusion that I was seeing on all of the social media channels and in my own networks of women about this conflation of the International Women's Day website with the movement of International Women's Day."
"It is beginning to feel like the entire movement of International Women's Day is being watered down and turned into this kind of almost meaningless marketing, where the words and the themes don't actually seem to marry up with a genuine desire to advance women's rights."
A London-based marketing firm operates internationalwomensday.com, which many British brands mistakenly believe is the official UN-recognized International Women's Day website. The site creates its own annual themes that differ from UN-selected themes, causing widespread confusion. Over 900 signatories, including coach Belinda Jane Batt, have demanded the site either contribute meaningfully to women's rights or cease operations. Major organizations including Sainsbury's, Barclays, and universities have adopted the website's themes as official ones. Critics argue the site has commercialized and watered down the movement, turning it into meaningless marketing disconnected from genuine efforts to advance women's rights.
#international-womens-day #commercial-exploitation #activism-and-social-movements #brand-marketing-ethics #womens-rights-advocacy
Read at www.theguardian.com
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