"In 2025, the continent's top Facebook markets reveal where the largest user bases are and how gender shapes social media engagement. Despite increasing competition from short-form video platforms such as TikTok and X, Facebook's combination of low data consumption, wide smartphone compatibility, and deep integration with WhatsApp has preserved its dominance in Africa's digital ecosystem. Based on 2025 data from World Population Review, the African countries with the largest Facebook user bases are:"
"Egypt ranks as Africa's largest Facebook market, with 56.4 million users, representing 40.1% of the country's population. Men account for nearly 60% of users, reflecting broader regional trends in digital access. Nigeria follows closely, with 51.2 million Facebook users, equivalent to 43.2% penetration. The platform remains a critical tool for political mobilisation, small business marketing, and media distribution in Africa's most populous country."
"South Africa ranks third with 32 million users, but stands out for its 50.6% penetration rate, one of the highest on the continent. Unlike many African markets, Facebook usage in South Africa is evenly split by gender. In North Africa, Morocco and Tunisia continue to record strong adoption, with 27.5 million and 8.8 million users, respectively, driven by urban connectivity and high smartphone penetration."
Facebook retained dominance across Africa in 2025 due to low data consumption, broad smartphone compatibility, and deep WhatsApp integration despite competition from TikTok and X. Egypt led with 56.4 million users (40.1% penetration) and a male majority, followed by Nigeria with 51.2 million users (43.2% penetration) where the platform supports political mobilisation, small business marketing, and media distribution. South Africa had 32 million users and 50.6% penetration with even gender distribution. Morocco (27.5M) and Tunisia (8.8M) showed strong North African adoption. Other large markets included Kenya (17M), Ethiopia (9.4M), Ghana (10.1M), Ivory Coast (8.8M), and Tanzania (8.4M).
Read at Business Insider Africa
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