""After 47 years, Jerry has made the difficult decision to step down from the company we built together," Cohen wrote on X. "I'm sharing his words as he resigns from Ben & Jerry's. His legacy deserves to be true to our values, not silenced by @MagnumGlobal." Cohen ended the social media post with the hashtag #FreeBenAndJerrys, before sharing Greenfield's letter online."
""We will be forever grateful to Jerry for his role in co-founding such an amazing ice cream company . . . and addressing social causes into a remarkable success story," a spokesperson for The Magnum Ice Cream Company told Fast Company. "We disagree with his perspective and have sought to engage both co-founders in a constructive conversation on how to strengthen Ben & Jerry's powerful values-based position in the world.""
Jerry Greenfield resigned after 47 years, stating he could no longer in good conscience remain an employee. Ben Cohen shared Greenfield's resignation on X and used the hashtag #FreeBenAndJerrys. Greenfield accused Unilever of curbing Ben & Jerry's independence to speak out in support of peace, justice, and human rights, which he said were protected under the merger agreement. Ben & Jerry's was sold to Unilever in 2000 and the relationship has since eroded. Ben & Jerry's is now part of The Magnum Ice Cream Company (TMICC), which Unilever spun off and plans to list mid-November.
Read at Fast Company
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