"Millions of football fans in the world's two most populous nations may not be able to watch the FIFA World Cup, which starts next month, due to a deadlock over broadcast rights in India and no official decision in China."
"FIFA has concluded agreements with broadcasters in at least 175 territories globally, but discussions in China and India regarding the sale of media rights for the FIFA World Cup 2026 are ongoing and must remain confidential at this stage."
"The lack of a confirmed broadcast agreement with India or China is unusual at this stage, as previous World Cups saw early deals with Chinese state broadcaster CCTV."
"The 2026 tournament kicks off on June 11, leaving barely five weeks for a deal to be finalized, broadcast infrastructure to be set up and advertising inventory to be sold."
FIFA is in ongoing discussions regarding media rights for the World Cup in India and China, with no confirmed agreements. Millions of fans may miss the tournament due to this deadlock. China accounted for nearly half of global digital viewing hours during the last World Cup. FIFA has secured deals in 175 territories but has not finalized arrangements in these two populous nations. The lack of agreements is unusual, as previous tournaments saw early deals, leaving little time to finalize arrangements before the June 11 kickoff.
Read at www.aljazeera.com
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