"No one I know wants to go spend their one wild and magical life being a shill for some billionaire tech asshole, says Shannon, a character in Yesteryear, the buzzy new novel about a tradwife influencer by Caro Claire Burke."
"What might seem like freedom ditching the 9-5, children frolicking in fields, organic meals made from scratch is often an illusion. Natalie's finances, for one, are run by her husband."
"The two most famous influencers to have been dubbed tradwives, Neeleman and Nara Smith, have 10.4m and 4.8m Instagram followers respectively, and 10.5m and 12.4m on TikTok."
"Alongside this proliferation in tradwife content, we have seen the values associated with traditional femininity being both celebrated and critiqued in contemporary society."
The novel Yesteryear features Shannon, a Gen Z producer, and Natalie, a social media star, exploring the allure of tradwife influencers. While they seem to embody freedom, the reality is more complex. Natalie's life is financially dependent on her husband and in-laws, who expect her to conform to traditional family roles. Influencers like Hannah Neeleman and Nara Smith attract millions of followers, sparking interest in the tradwife lifestyle. This trend has led to a surge in related novels and media, reflecting societal values and expectations surrounding motherhood and femininity.
Read at www.theguardian.com
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