Substack is becoming a popular platform for authors, merging promotional opportunities with social-media aspects and personal expression. Established writers like Garth Greenwell and Joyce Carol Oates use it alongside new entrants, including Ottessa Moshfegh, to share various writing styles. Many writers appreciate Substack's informal, zine-like atmosphere, which contrasts sharply with traditional social media platforms. Serialized novels and innovative literary magazines emerge, fostering a creative community. However, many serialized works have yet to gain significant recognition in the literary world.
Substack is part promotional platform, part social-media site, part venue for rambling journal entries, attracting established and emerging literary voices to share their work.
Writers like Ottessa Moshfegh find Substack reminiscent of a zine, appreciating its loose structure and likening it to a punk aesthetic, in contrast to mainstream social media.
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