"So, I don't want to speak about the specifics of the lawsuit, but I can speak to our philosophy here, which is, look, we want a healthy ecosystem. The 10 blue links serve the ecosystem very well, and it was a simple value proposition. We provided links that directed users free of charge to billions of publications around the world."
"We're not going to abandon that model. We think that there's use for that model. It's still an important part of the ecosystem. But user preferences, and what users want, is also changing. So, instead of factual answers and 10 blue links, they're increasingly wanting contextual answers and summaries. We want to be able to provide that, too, while at the same time, driving people back to content, valuable content, on the Internet."
The goal is to maintain a healthy ecosystem. The 10 blue links have served the ecosystem effectively by directing users, free of charge, to billions of publications worldwide. The model will not be abandoned because it continues to offer value. User preferences are shifting from purely factual answers and 10 blue links toward contextual answers and summaries. The service intends to offer contextual summaries while continuing to drive users back to valuable online content. The locations of valuable content are shifting, making the space dynamic. Overall strategy prioritizes adapting offerings to preserve a balanced, healthy ecosystem.
Read at The Verge
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