"The Loop is an experience-led space for The Wardrobe Company, a brand built around flexibility, customisation, dialogue, and co-creation, where kitchens, wardrobes, and objects could be explored as part of a narrative rather than a catalogue."
"The intent was to encourage discovery through interaction and conversation, allowing customers to immerse themselves in the brand ethos and make informed choices at their own pace."
The Loop operates as an experience-led space for The Wardrobe Company, built around flexibility, customisation, dialogue, and co-creation. Kitchens, wardrobes, and objects are arranged to be explored as part of a narrative rather than presented as a catalogue. The design encourages discovery through interaction and conversation, creating opportunities for hands-on engagement. Customers can immerse themselves in the brand ethos and consider options gradually, making informed choices at their own pace. The environment supports personalised decision-making and collaborative exploration, linking product exploration with meaningful dialogue and adaptable solutions.
Read at ArchDaily
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