An independent advertising arbitrator has ruled in favor of T-Mobile US, rejecting Boost Mobile's assertion that its 5G network is available across 99% of the United States. The National Advertising Division (NAD) clarified that while Boost Mobile claims 98% of its service is supported through MVNO agreements, the actual coverage of its own network is only 80.8%. The NAD directed Boost Mobile to revise its advertising to prevent misleading implications regarding its 5G capabilities. This ruling emphasizes the importance of accurate representation in advertising claims for telecommunications services.
The independent advertising arbitrator has ruled against Boost Mobile's claim of 99% 5G coverage, clarifying that their actual greenfield network covers only 80.8%.
The National Advertising Division found that while Boost Mobile's network can reach 98%, this is thanks to MVNO agreements and does not equate to real coverage.
Despite Boost Mobile's assertions of superiority, the NAD stated that the evidence did not adequately support the advertised benefits of their 5G network.
Advertisers must be careful to represent their coverage accurately, and the NAD has instructed Boost Mobile to adjust their advertising to prevent misleading claims.
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