We celebrate the right of our members and their estates to control the use of their digital replicas and welcome the use of new technologies to allow new generations to share in the enjoyment of those legacies and renowned roles.
The interactive media contract negotiations between SAG-AFTRA and video game studios have been ongoing since 2022 and have stalled due to disagreements over AI protections. Actors like Andi Norris fear that their motion capture work could be reduced to mere 'data', allowing game studios to create AI replicas without consent or compensation. This highlights the critical need for clear regulations and protections in an industry increasingly reliant on artificial intelligence.