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fromInvestor's Business Daily
14 hours ago

Trade Desk Stock Falls Amid Publicis Digital Ad Fee Dispute

Publicis advised its clients to avoid Trade Desk's ad platform following a third-party audit of the company's billing and fee structures, industry publication Ad Age reported on Tuesday. The audit involved fees...
Marketing tech
fromExchangewire
2 days ago

SBTi Approves Adform's Near-Term Science-Based Emissions Reduction Target - ExchangeWire.com

Meaningful climate action cannot happen in a silo. It requires a concerted effort across the entire value chain. By working closely with our partners, we ensure our shared commitment to sustainable ad tech translates into real, measurable impact. This SBTi validation is a testament to that collaboration and perfectly aligns with our core guiding principles: absolute accountability and transparency.
Marketing tech
Marketing tech
fromDigiday
1 week ago

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo is withdrawing from IAB boards globally and suspending its membership as part of cost-saving measures, signaling potential strategic shifts under Apollo Global Management's ownership.
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