#advertising-efficiency

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fromFast Company
4 months ago

How I created the next great toothpaste brand in about six minutes

In episode two of Brand New World, I decided to interrogate the claims of Jones and Dow with my own idea for a toothpaste brand as a way to get a peek under the hood of how these tools are significantly changing the advertising we see.
Marketing tech
Marketing tech
fromExchangewire
5 months ago

How AI-Driven SPO is Reshaping Programmatic Efficiency

AI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.
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