#advertising-monetization

[ follow ]
#meta-platforms #ai-capex #data-centers #profitability #college-social-media #anonymous-apps #student-marketing
fromFortune
9 hours ago

Tech CFOs face a new challenge: Selling unprecedented capex as 'disciplined' | Fortune

Good morning. During earnings calls this week, the CFOs of big tech companies, Meta and Microsoft, delivered a similar message: the AI race requires unprecedented capital spending, but that spending is disciplined, demand-driven, and ultimately margin-accretive rather than reckless. The companies urged investors to look past headline numbers and focus instead on utilization, long-term economics, and visible revenue traction.
Artificial intelligence
Marketing
fromAdExchanger
1 month ago

New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students | AdExchanger

Fizz is an optionally anonymous, college-only social platform that leverages verified campus communities and student-driven marketing while testing advertising monetization.
Artificial intelligence
fromgizmodo.com
2 months ago

Have No Fear, Google Has Plans to Enshittify AI Search With Ads, Too

Google plans to integrate advertisements into AI-powered search experiences, experimenting with personalized, sponsored formats that could monetize AI recommendations and leverage more user data.
#meta-platforms
fromBenzinga
3 months ago
Business

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

fromBenzinga
3 months ago
Business

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

more#meta-platforms
Marketing tech
fromTheWrap
3 months ago

Paramount Taps Roku's Jay Askinasi as Chief Revenue Officer

Jay Askinasi will join Paramount as Chief Revenue Officer to lead monetization, advertising sales, data-driven strategy, partnerships, and development of a unified advertising platform.
fromAol
4 months ago

Netflix Is Just Getting Started: Here Are 3 Growth Drivers for the Next Few Years

Today, it's the world's largest streaming platform with over 300 million global subscribers and a proven ability to reinvent itself. The company's crackdown on password sharing, expansion into advertising, and disciplined content strategy have all helped reignite growth over the past two years. But for investors, the question is less about what Netflix has accomplished and more about where the next phase of growth will come from.
Media industry
[ Load more ]