Conservative newspaper the Daily Mail enlisted a top creative agency to help position it as a 'powerful positive force'. Many titles are embracing marketing to sell subscriptions and alter perceptions, but the 124-year-old title's efforts inspired a bit more attention. The paper's detractors, to put it kindly, made sure I knew how difficult a brief the agency had. Expletives were shared. Some questioned why the newspaper was even 'platformed' by The Drum. It's a brand that stirs strong emotion...
Snap Inc., the social media giant known for its disappearing messages and playful filters, is now facing serious allegations from its investors. A class action lawsuit has been filed against the company, accusing it of misleading shareholders about its advertising revenue growth. Between April 29 and August 5, 2025, Snap allegedly painted an overly optimistic picture of its financial health, while concealing a significant downturn in its advertising revenue growth rate.
