With this Carbon Road, we're trying to blur the lines between 'entry level' and real performance. Phil joked that he thinks Tadej could win the Tour on this frame, and that's exactly the point. This bike wouldn't be out of place, built with SRAM Rival as a killer 'starter' carbon road bike, and then you look up, and you've got our sponsored guys building the same frameset with SRAM Red or Shimano Dura-Ace and going out there setting records.
Integrated cockpits used to be something you'd only find on pro bikes - now, they seem to be run of the mill for top-tier (and not so top-tier) road and gravel machines (and some mountain bikes!). But it's not just the one-piece bar/stem that makes an integrated cockpit great. It's the design, the shape, the feel, and more importantly, the ride.