#aesthetic-usability-effect

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fromMedium
2 days ago

"Take Your Pleasure Seriously": Why Joy Sustains Serious Work

When 252 participants rated each version, the results were clear: screens that looked more attractive were consistently judged as easier to use. The correlation between beauty and perceived usability was strong ( r = 0.589), while functional factors showed almost no link. The researchers called this gap apparent usability versus inherent usability. Their conclusion: users don't judge ease of use by logic alone - appearance biases perception. This became known as the aesthetic-usability effect: if it looks better, it feels better.
UX design
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