#ai-ads

[ follow ]
#digital-advertising #platform-partnerships #e-commerce-competition #cloud-computing #google-ai #gemini
fromExchangewire
6 days ago

The Stack: Major Shifts in AI

On today's MadTech Daily, we cover TikTok using Pixels to track performance beyond its platform, Amazon launching Prebid Adapter Beta to connect ad demand, and UK Lords backing social media ban for under-16s. OpenAI confirmed it will begin testing ads in ChatGPT, marking a significant shift in how the AI assistant is monetised. The ads will be trialled with free users in the US, appearing in clearly labelled placements above or below chatbot responses, while paid tiers remain ad-free.
Marketing tech
Television
fromAndroid Authority
1 month ago

This streaming service will hit premium users with ads as soon as they open the app

Peacock will add persistent "Arrival Ads" at app startup for Premium subscribers and use AI-driven ads in live sports; ad-free viewing requires Premium Plus.
Marketing tech
fromAdExchanger
1 month ago

Is Enshittification Really Such A Bad Thing?; The Android Beta Reveal | AdExchanger

Increased ad loads often do not substantially reduce user engagement; users tolerate more ads if ad quality and targeting improve and ad-free uptake is minimal.
fromThe Motley Fool
3 months ago

The Ultimate Growth Stock to Buy With $1,000 Right Now | The Motley Fool

From 2012 to 2024, Meta's revenue and earnings per share ( EPS) grew at a CAGR of 34% and 91%, respectively. At the end of 2012, the company served 1.06 billion monthly active users on Facebook. But by the second quarter of 2025, it served 3.48 billion daily active people across all of its apps. It also holds a near-duopoly in digital ads with Alphabet's Google across many markets, and it's established an early-mover advantage in the mixed reality market with its Reality Labs devices.
Marketing tech
Marketing tech
fromTechRadar
8 months ago

Prepare for an AI-powered ad nightmare - Netflix and YouTube just revealed new kinds of commercials that could take streaming to dark places

Netflix and YouTube plan to introduce AI-generated ads that blend seamlessly with content, enhancing viewer engagement and revenue models.
fromSearch Engine Roundtable
8 months ago

What's Changing With Google Ads Interview With Ginny Marvin

During the discussion, Ginny Marvin outlined that a key misconception among marketers is the idea that performance metrics like Cost-Per-Click (CPC) are the definitive measure of success in Google Ads campaigns.
Marketing tech
[ Load more ]