#ai-generated-spam

#ai-generated-spam

When AI tools started taking off, Google faced a serious problem: the risk of its search results being flooded with AI-generated spam. If left unchecked, the world's most-used search engine would lose trust - and with it, revenue. Search drives almost 57% of Alphabet's income, totaling over $198bn annually. And that revenue was at risk. AI spam isn't like old-school SEO spam. It's better written, harder to detect, and convincing enough to fool algorithms.

A Google spokesperson said: "We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality, manipulative content. "We're actively working on a fix that will better address the specific type of spam that's being referenced here, maintaining our high bar for quality in Discover."

"Too often the same meme or video pops up repeatedly, sometimes from accounts pretending to be the creator and other times from different spammy accounts. It dulls the experience for all and makes it harder for fresh voices to break through," the company wrote in a blog post.