#ai-powered-measurement

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#incrementality-measurement #marketing-technology-acquisition #real-time-performance-analytics
Marketing tech
fromAdExchanger
7 hours ago

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks | AdExchanger

Smartly acquired INCRMNTAL to integrate real-time incrementality measurement into its platform, shifting from historical analysis to predictive performance measurement.
Marketing tech
fromSocial Media Today
6 months ago

Meta Shares More Info on its Incremental Attribution Tracking

Meta Ads Manager now offers standard and incremental attribution models, including AI-powered incremental attribution that predicts whether conversions are caused by ads.
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