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8 hours agoWhy Is Ad Intelligence Still Built For A Pre-AI World? | AdExchanger
Data access is abundant, but fragmented signals and slow, siloed analysis prevent timely, informed marketing decisions.
This post is Part 1 of a series. In my previous post, I discussed the conundrum we face regarding artificial intelligence (AI) today: On one hand, we're told to use it or get left behind; on the other, we're warned about the "cognitive diminishment" that can result from that very use. I suggested the solution wasn't an uncritical embrace, nor an outright rejection. Yes, we need to learn to use AI. But the dilemma of cognitive decay remains.