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From Exception to Expecting: Embracing Pregnancy and Motherhood in Competitive Running

Trail running is increasingly supportive of women athletes becoming mothers during their careers, as seen in recent sponsorships.

Running

fromESPN.com

1 month ago

Olympic swimmer Hunter Armstrong to compete in Enhanced Games

Olympic swimmer Hunter Armstrong plans to compete in the Enhanced Games while maintaining eligibility for the 2028 Los Angeles Olympics, testing boundaries between traditional and performance-enhancing drug-friendly competition.

Women in technology

fromsportslens.com

10 months ago

NiJaree Canady Signs Seven-Figure NIL Deal For Texas Tech Softball

NiJaree Canady signs a landmark seven-figure NIL deal ensuring her final season at Texas Tech amidst critical championship games.

fromESPN.com

10 months ago

Canady signs new 7-figure deal with Texas Tech

"Nija Canady is the most electrifying player in softball. She's box office and she goes out every day and competes," said manager Derrick Shelby about Canady's impact.

LA Dodgers

fromMarketing Dive

11 months ago

How Unrivaled built brand partnerships that are more than logo slaps

Brands are looking to invest more in women's sports. They're seeing true ROI now, but there's still limited opportunity to deploy. They want to have touch points quarterly, throughout the year, and we fit into a timing where it was a wide open landscape.

Washington Wizards