#athlete-support
#athlete-support

C4 Energy Launches New Lemonade Flavor and 'Local Legends' Initiative | stupidDOPE | Est. 2008

C4 Energy is launching the Local Legends program, a $400,000 campaign to support amateur sports teams across the U.S. and recognize local athletes.

E-Commerce

fromwww.90min.com

'It was an honour': Lionel Messi and Patrick Mahomes collab for 'You Got This' campaign

Encouragement and support are vital for athletes, as highlighted in adidas' campaign featuring Messi and Mahomes.

#sports

fromwww.yourlocalguardian.co.uk

Atlanta Braves

A wedding during the MCWS?! More than one ring is on the line for Louisville's Tanner Shiver

London startup

Rising Sutton sports stars offered Olympic and Paralympic talent scheme

fromwww.yourlocalguardian.co.uk

Atlanta Braves

A wedding during the MCWS?! More than one ring is on the line for Louisville's Tanner Shiver

London startup

Rising Sutton sports stars offered Olympic and Paralympic talent scheme

more#sports

fromFast Company

Women's Tennis Association adopts new rule to protect players during fertility procedures: What to know

The WTA's new Fertility Protection Rule supports women athletes in balancing family planning with professional careers.

fromCyclingnews

fromPinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news

Safety versus seconds - The dilemma of aid station chaos in the professional fields at Unbound Gravel 200

Successful participation in the Unbound Gravel race depends on strategic planning and elements of luck, not just the road conditions.

Tom Daley 'often' hears from closeted athletes struggling to come out

Former Olympic diver Tom Daley openly discussed being contacted by closeted queer athletes, revealing their struggles with coming out, especially in unsafe environments.

SF LGBT

fromwww.fourfourtwo.com

2 months ago

England great Katie Chapman on how women's football has changed

Katie Chapman emphasizes the importance of supporting maternal needs for women in football.

Juventus

fromwww.theguardian.com

3 months ago

Jannik Sinner considered quitting tennis during fallout from doping case

Sinner considered quitting tennis amid doping case fallout but is ready to return after a three-month ban.

fromwww.dw.com

3 months ago

Grand Slam Track: A new league that wants to save athletics DW 04/30/2025

I spent a better part of my career dominating my events, being the fastest in the world, and having to explain to people that I was still racing.

National Basketball Association

London startup

fromwww.theguardian.com

Seb is a leader': Farah, Bolt and Grey-Thompson back Coe for IOC president

Sebastian Coe has gained prominent support, including from Mo Farah and Usain Bolt, in his bid for the IOC presidency.

Golden State Warriors

fromThe Mercury News

Steph Curry joining Davidson as assistant general manager

Steph Curry becomes assistant GM for basketball programs at Davidson, innovating NCAA athlete support.

Snowboarding

fromInsideHook

fromwww.independent.co.uk

Shaun White's Winter Sports League Debuted in Aspen

Shaun White's Snow League aims to provide financial stability and opportunities for elite snowboarders through its inaugural competition.

Parenting

At the bobsled and skeleton world championships, some moms might make their way to the podium

Advocacy for mothers in sports gains momentum, with tangible support from governing bodies.

5 months ago

Mayo targeted by fans after KU basketball loss

Mayo expressed deep remorse for his performance and acknowledged criticism, but emphasized his commitment to improvement and the hard work he puts in daily.

Boston Celtics

Bootstrapping

fromEntrepreneur

5 months ago

Money Tip From Founder Helping College Athletes Manage Billions | Entrepreneur

Student-athletes can now earn from their likenesses, but without proper financial education, they risk repeating mistakes of past athletes.

Wearables

fromSilicon Canals

5 months ago

French firm Ochy secures 1.7M to democratise gait analysis and reduce running injuries - Silicon Canals

Ochy has raised â¬1.7M to enhance its biomechanics tool, integrating with adidas' adiClub for improved athlete performance and injury prevention.

Miscellaneous