Both YouTube's size and its ability to distract are a result of its most important feature - that it allows anyone to become a broadcaster. Because of this strategy, and the digital media revolution in general, there has been a shift in how we all consume media over the past few years. For example, with regards to broadcast media, CNN has 61,000 subscribers on YouTube, yet the otherwise unknown Young Turks news channel (the bombastic, longest standing all online American politics show),