B2B Email Marketing: How to use email to drive B2B pipeline growth
B2B email marketing remains a dominant revenue-driving channel in 2025 because it nurtures complex, multi-stakeholder buying cycles through targeted, informative, trust-building communications.
The real reason so many teams are struggling with email marketing | MarTech
Effective B2B email requires dedicated multidisciplinary teams, investment, segmentation, deliverability, testing and strategic integration with other channels to drive meetings and pipeline.