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'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media

Retail media growth has stalled because brands demand integrated attribution and national campaign integration, requiring retail partners to provide transparent, cross-channel measurement.

Business

fromFast Company

3 weeks ago

How to truly change your organization

Bayer's CEO aims to reduce bureaucracy and costs but faces skepticism due to lack of genuine transformation.

Social justice

fromwww.berkeleyside.org

3 weeks ago

Berkeley plan to give street to Bayer stirs fear for homeless residents who live on it

The transfer of a street section to Bayer raises eviction fears among the homeless residents in Berkeley.

fromBrooklyn Eagle

2 months ago

Funds from settlement with pesticide companies being awarded to groups that protect pollinators

The grants are part of the New York Pollinator Conservation Fund, a multi-million-dollar initiative launched by the Office of the Attorney General using proceeds from a 2023 settlement with Bayer CropScience and Monsanto.

NYC politics

Bayern Munich

fromwww.berkeleyside.org

3 months ago

Going green: Bayer's newest Berkeley facility earns LEED platinum

Bayer's new facility in Berkeley received LEED Platinum certification and the Facility of the Year Award for its advancement in sustainable pharmaceutical manufacturing.