#beer-marketing

[ follow ]
fromTasting Table
6 days ago

Willie Nelson Is Often Linked To These Two American Beer Brands - Tasting Table

Both are beers that everyone drank in the '70s, and both have strong ties to Nelson's native Texas. But the first beer fans link synonymously with the country crooner, Lone Star, is known as the "National Beer of Texas." The company even made Nelson their unofficial spokesman, back in the early '70s, before brand deals were a music industry norm. The offer came through Nelson's friend, Jerry Retzloff, Lone Star's former marketing and promotions manager.
Music
Beer
fromTasting Table
1 week ago

The Retired '90s Beer That Fans Still Can't Let Go - Tasting Table

Red Dog was a 1994 Miller lager that bridged light lagers and early craft beers; discontinued in 2021, fans want its return.
fromThe Drum
1 month ago
Marketing

AB InBev debuts Instagram's first beer ads with Stella Artois push

Stella Artois is running Instagram's first beer ads to target legal-age millennials with food-pairing holiday imagery as part of AB InBev's broader festive marketing push.
[ Load more ]