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fromGREY Journal
1 day ago

How to Create Brand-Compliant Campaign Content Across Teams

Every marketing campaign is a test of coordination. Multiple teams, different tools, and varying creative opinions collide in real time - all while the brand's integrity hangs in the balance. When messages drift or visuals don't align, even the most ambitious campaigns lose clarity. That's why mastering brand-compliant campaign content isn't just a design issue - it's a leadership one.
Marketing
fromForbes
1 month ago

Inside Adobe's AI Strategy: Can It Outpace Rivals In The Creative AI Race?

Artificial intelligence (AI) is turning creativity from a craft of patience into a game of speed. What earlier required hours of design work and rendering now unfolds in seconds, powered by algorithms that generate, iterate and refine on command. For decades, Adobe has been the world's go-to creative tool ecosystem, even as competitors closed in. Now, the 43-year-old tech conglomerate is betting that agentic AI will define the next era of creative content production and marketing.
Artificial intelligence
Marketing
fromDigiday
3 months ago

'Some brands will continue to take liberties': Confessions of an influencer marketer on brands misusing creator content

Brands frequently misuse creator content by using images beyond agreed usage rights and without appropriate compensation, forcing agencies to halt partnerships.
Atlanta Braves
fromEssentiallySports
6 months ago

Fans in Stitches as Richard Childress' Cover-Up to Avoid Mexican Authorities Goes Viral on Social Media

NASCAR teams faced strict advertising restrictions in Mexico, impacting sponsorship visibility and requiring rapid adaptations to comply with local laws.
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