#brand-decline

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Business
fromFortune
1 day ago

Kraft Heinz and the cost of narrow capitalism | Fortune

Kraft Heinz's breakup pause reflects a decade-long decline caused by financial engineering prioritizing cost-cutting over innovation and brand investment, resulting in 65-70% share losses since 2015.
fromwww.theguardian.com
6 days ago

McQueen meets difficult moment with fatalistic glamour at Paris show

Fifteen years after the death of Lee McQueen, the brand is struggling to maintain momentum. The founder is a hallowed name in the fashion industry, and one of the few modern designers to whose character and story the wider public feel a connection. But the generation who wore McQueen's original bumsters have aged out of shock-value fashion, and the name has less power over younger consumers.
Fashion & style
fromThe Drum
4 months ago

Skype's quiet death is a loud warning for marketers

Microsoft confirmed it will shut down Skype this May, slipping the news into an update with all the fanfare of a software patch. A flat note: "Starting in May, Skype will no longer be available. Continue your calls and chats in Teams." No grand farewell. No tribute to one of the most culturally significant tech brands of the internet era. And that silence is telling.
Marketing
fromTasting Table
6 months ago

10 Reasons Why Cracker Barrel Is Failing - Tasting Table

In late summer 2025, the media was awash with one of the most pressing issues in the nation, one that even President Trump had to weigh in on: the rebrand of Cracker Barrel. There was a time not so long ago when a visit to this Southern-themed chain was far more than just a roadside pitstop. It was a place that served traditional Southern comfort food with staples like biscuits, grits, and country ham.
Food & drink
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