Texas law sets new real estate buyer agency agreement rules
Starting January 1, Texas licensees must have a written buyer agreement before taking substantive actions; agents may only unlock doors without giving advice.
Elevate your value with clear communication of real estate professional fees
Real estate professionals should present fees as professional fiduciary fees using metaphors and clear value-based explanations to elevate trust and justify costs.
Real estate pros: Explain the value of buyer rep without sounding like a script
Buyers must sign written buyer agency agreements, compensation is no longer assumed, and agents must clearly disclose services and fees while advocating for buyers.