European startupsfromPR Daily1 month agoCrossing the pond: Why your UK PR playbook won't float in the US - PR DailyUK and US PR require different strategies despite sharing cultural similarities.Understanding regional nuances is essential for successful PR campaigns in the US.
fromClickUp2 months agoHigh-Velocity Campaign Execution for Orchestrating GTM SuccessWhile traditional campaign management can maintain the status quo, it fails to capture the dynamic needs of modern marketing, where agility and speed-to-market are paramount.Marketing tech
Marketing techfromEMARKETER4 months agoWhy retail media CTV campaigns are so hard to trackAdvertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.