Campbell's advertised the fruit soup as an ultra-versatile secret weapon. It could be poured over cottage cheese, ice cream, or even meat as a sauce. It was a perfect addition to the Jell-O salads popular at the time. And it could be incorporated into desserts like chiffon pie. Not to mention its value as a standalone dish; Campbell's claimed a bowl of the stuff, hot or cold, in some fine dishware was about as classy and nutritious as it could get.
When you think of the Campbell's brand, you probably think of soup. It makes sense: The company was a pioneer of the condensed soup industry. It's the reason why grocery store shelves all over the world are now lined with millions of cans of soup. It's also partially responsible for popularizing the artist Andy Warhol. His famous 32-piece "Soup Cans" exhibition centered on designs featuring the iconic red-and-white cans, of course.
The maker of the Goldfish snack also plans to stop using artificial dyes by the second half of its 2026 fiscal year. Campbell's Co expects sales to fall in the coming year as tariff-driven economic uncertainty weighs on the food maker. In its fourth quarter earnings report released Wednesday, the New Jersey-based company said its sales will likely remain flat or decline by as much as 2 percent in the coming year.