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Marketing tech
fromSemafor
1 week ago

'AI is going to automate the ordinary': Cindy Rose's plan for ad giant WPP

Cindy Rose is restructuring WPP to regain client momentum, leverage AI partnerships, and fix talent fluidity after a steep 2025 decline.
fromCreative Boom
1 week ago

Booms & Shakes: December's big wins, bold hires and a glimpse of what's next

As the year winds down, December's Booms & Shakes feels less like a wrap-up and more like a preview. Big brands are locking in partners, agencies are reshaping their futures, and new ventures are quietly testing what influence, collaboration and creativity might look like next. There's a familiar rhythm... Client wins, senior hires, strategic launches. But look more closely, and you'll see bigger themes emerge.
Marketing
fromDigiday
1 month ago

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don't fit well together

Last week, one of Dentsu's media agencies, iProspect, said it had expanded an existing relationship its sibling Merkle has with BJ's Wholesale Club to now include performance media duties handled by iProspect. The news follows wins of BMW Group's media across Europe, also led by iProspect, back in July, and Dollar General (along with its retail media network) in May.
Business
Marketing
fromDigiday
4 months ago

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

Boathouse's contrarian, consultative approach—connecting CMOs with the C‑suite and reflecting rather than dictating strategy—has driven steady growth and new client wins.
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