fromLondon Business News | Londonlovesbusiness.com
4 months agoPayday for retail: Pent up demand leads to record surge in this year's BFCM weekend - London Business News | Londonlovesbusiness.com
Advertiser spend surged 22% YoY during Black Friday weekend, reflecting strong consumer demand.
Brands with full-funnel strategies saw 41% higher spend YoY compared to those with only BOF strategies.