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Beer
fromEntrepreneur
6 days ago

He Tried a 'Weird' Idea in His Junior College Chemistry Lab. Now It's a Billion-Dollar Beer Company.

Ken Grossman built Sierra Nevada by creating a bridge product—hoppy pale ale—that introduced consumers to craft beer flavors they didn't know they wanted, rather than trying to convert the entire market.
E-Commerce
fromThe Drum
3 months ago

Amante on its Amazon association and bringing international trends and innovations to the Indian market

Lingerie stigma in India is easing as brands like Amanté use digital marketing, Amazon partnerships, and 360-degree campaigns to educate consumers and expand retail reach.
fromHypebae
5 months ago

The Ordinary Is Debunking the Internet's Favorite Beauty Buzzwords

"Consumers have the right to know exactly what they're purchasing, but also what words and phrases are ultimately nothing more than marketing tactics," Amy Bi, VP of The Ordinary, says in a press release.
Marketing
Real estate
fromwww.housingwire.com
5 months ago

UWM pays $115M for 10-year naming rights to Phoenix Arena

UWM branded the arena as Mortgage Matchup to boost broker visibility, educate consumers, increase website traffic, and generate significant leads and impressions in Arizona.
Medicine
fromBusiness Insider
6 months ago

I founded a longevity startup. Here's how to separate real science from snake oil

Longevity medicine is nascent and noisy; consumers must seek clinically rigorous, personalized programs with ongoing doctor access to distinguish real solutions from rebranded wellness.
Intellectual property law
fromSocial Media Today
6 months ago

TikTok Joins INTA Counterfeit Goods Education Initiative

A decade-old Unreal campaign and a TikTok-INTA year-long effort educate young shoppers worldwide about intellectual property, trademarks and the dangers and risks of counterfeit products.
Cannabis
fromstupidDOPE | Est. 2008
7 months ago

Why "Weed Snobbery" Is a Good Thing-And What It Means for the Industry | stupidDOPE | Est. 2008

Weed snobbery is now a badge of honor, reflecting a maturing cannabis market and a demand for quality beyond high THC percentages.
Renovation
fromTasting Table
8 months ago

Why You Should Avoid Plugging Any Kitchen Appliances Into Extension Cords - Tasting Table

Never use an extension cord for major kitchen appliances due to fire risks.
Gadgets
fromWIRED
9 months ago

Adjustable Mattress vs. Adjustable Frame: Similar but Not the Same

Adjustable mattresses and adjustable frames are often confused but serve different purposes and features.
fromHeybike
9 months ago

Can a 350 lbs Person Ride an Electric Bike?

Understanding Ebike weight limits is crucial for riders, especially those exceeding average weights, as it directly affects safety and performance.
Bicycling
Cannabis
fromstupidDOPE | Est. 2008
9 months ago

How to Choose the Best Weed Strain for Energy, Sleep, or Chill | stupidDOPE | Est. 2008

Choosing the right cannabis strain is crucial for optimizing your experience, whether for energy, relaxation, or sleep.
Gadgets
fromBusiness Matters
10 months ago

The Ultimate Guide to AA Batteries: Types, Uses, and Best Practices

Understanding the differences between types of AA batteries helps consumers make informed choices for their devices.
Cryptocurrency
from24/7 Wall St.
10 months ago

How I Used a Balance Transfer to Manage My Debt - Here's What Happened

Balance transfer cards provide promotional 0% APR periods valuable for debt management, but users must understand their terms.
Careful management of multiple transfers on a balance transfer card is essential to avoid confusion around promotional periods.
Mental health
fromstupidDOPE
11 months ago

The Most Frequently Asked Questions Budtenders Hear at Dispensaries | stupidDOPE

Budtenders play a vital role in guiding cannabis consumers through overwhelming choices by addressing common questions and educating on product effects.
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