fromBusiness Insider
1 week agoHow startups can 'break through the noise' and grab attention, according to a marketer-turned-VC
"You can have as much money as you want to pour into the algorithm and buy ads," Kaplan told Business Insider. "But if you don't have the right founder who's able to build a community and the attention that you need to build a real product that people want, all of that money ... is meaningless."
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