Sales rose 26.5% to 112.7m in 2024, the brand's fourth consecutive year of growth, helped by strong sales online and at Victoria Beckham's London flagship store, as well as a 24% leap in online sales of cosmetics including a new concealer pen and eyeliner. However, accounts filed at Companies House show the shareholders advanced an additional 6.2m loan earlier this year amid material uncertainties which may cast significant doubt over the group and company's ability to continue as a going concern.