US Elections
fromFast Company
1 week agoWhy brands should ignore Trump's latest loyalty test
Companies should resist the pressure to forfeit legal refunds for tariffs, as it signals loyalty to the administration despite a Supreme Court ruling.
As Canadian citizens, we say "Elbows Up," but will our corporate entities stand with us when they are under threat? Do we feel our corporations-and their leaders-are more loyal to democracy than our American equivalents? I think many of them would have no problem with a vassal state if it allowed them to avoid Trump's wrath. They may simply look for the transition that least interferes with their business.