Once we take power, whoever the president is, we're going to break up your companies. So all the investment you did to create these mergers are going to be for naught. Your investors are going to be pissed at you, and you're likely going to end up getting fired as the CEO because you wasted so much money and corrupted yourself in the process.
Never before has the CMO position been more complex-or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a beloved brand. So, what does that look like in a year as chaotic as 2025, where there's been on-again, off-again tariffs, massive holding company mergers, and the continued rise of AI across the board?
On the small screen, 2025 was all about money-the ostentatious peacocking of wealth on shows such as Sirens, And Just Like That, Selling Sunset, and With Love, Meghan; the spiraling production costs of episodes themselves; the politicized wrestling over which megacorporation will take over Warner Bros. Discovery and its TV arms, including HBO. CBS canceled The Late Show With Stephen Colbert, in what seemed to many critics like an obvious sop to the Trump administration, ahead of Paramount's $8 billion merger with the production company Skydance.