#corporate-rebranding

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Marketing
fromBusiness Insider
5 days ago

Businesses are increasingly finding themselves in the middle of culture wars

Corporate rebrands often provoke polarized backlash despite mostly being commercial efforts to sell products and maintain brand visibility.
Business
fromFast Company
2 weeks ago

BBBY is back: Bed Bath & Beyond stock ticker returns today as new owner aims to revive the brand

Beyond renamed itself Bed Bath & Beyond and changed its NYSE ticker from BYON to the iconic BBBY to revive the brand.
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