FLORA - $42M Series A CREATIVE AI FLORA, a creative AI tool with an infinite canvas for generating and refining text, image, and video outputs, has raised $42M in Series A funding led by Redpoint. Founded by Alexi Li and Weber Wong in 2024, FLORA has now raised a total of $52M in reported equity funding. Slice Global - $25M Series A
The word 'rules' is often defined as control or dominion over a space. When new systems emerge, rules are resisted; they represent limits. Consider the early internet. In the 1980s and 1990s, forums, chatrooms, and file-sharing sites thrived in a rule-free zone. Anything went, and few objected. But growth brought problems: spam, cybercrime, harassment, piracy, which demanded order. Out of necessity came landmark policies like the Digital Millennium Copyright Act (1998) and the General Data Protection Regulation (2018).
In the Hollywood context, what we do is called "fine-tuning" models. Let's say you wanted a specific dragon in a production. You could train a model to understand who that dragon is, how it moves, what it looks like - what it looks like really close up and really far away. And when you point the dragon this way and you tell it to fly upward toward the sunset, it'll understand what that means.
Every image generator is unique, but I've spent enough time with them to recognize some patterns. There are certain things AIs are prone to mess up -- fingers on hands, overlapping elements, extremely fine details, etcetera.