Unpacking the marketing industry trends forecast for 2026
Marketers showed resilience in 2025 as global ad revenue surpassed expectations, but they must navigate trade wars, economic tension and accelerating artificial intelligence in 2026.
CES 2026: Uncomfortable truths facing media and marketing
Brands must prove daily relevance and human-led differentiation as AI-driven content saturation, fragmented consumer expectations, and financial scrutiny make attention scarce.