#creator-networks

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#gen-z #youth-culture #diversity--inclusion #video-strategy #publisher-survival #creatorification
fromFast Company
8 hours ago

How leaders at major consumer brands keep current with Gen Z

I recently celebrated my 56th birthday, and I'm feeling my age. Not because I'm slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z and Generation Alpha. This matters, as young people shape popular and workplace cultures, and their tastes drive big swaths of consumer and tech spending-all things Inc. and Fast Company cover.
Marketing
Marketing
fromDigiday
1 month ago

Why publishers are building their own creator networks

News publishers are building curated creator networks and membership programs to regain control, attract younger audiences, and compete with independent creators.
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