In an announcement, Darktrace said the pair's arrival marks the next stage of its plans to scale its global operations and deliver sustainable growth. "I'm thrilled to welcome Suman and Hein to the executive team," said Dartrace CEO, Jill Popelka. "Hein leads with a deep focus on customer excellence, and Suman brings exceptional global finance experience from high-growth software businesses. Their expertise will be critical as we continue to scale and transform."
SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren't running A/B tests to improve CRO. The " State of A/B Testing Report " from Unbounce found 56% of SMB marketers in B2B cite CRO as their top testing goal. However, only 32% are running A/B tests on their landing pages.