#cross-media-measurement

[ follow ]
#data-privacy #aws-clean-rooms #private-set-intersection #digital-advertising #aquila #advertiser-trials
Marketing tech
fromAmazon Web Services
20 hours ago

Privacy-Enhanced Cross-Media Measurement: How Fifty5Blue (formerly Kantar Media) Leveraged AWS Clean Rooms to Establish Audit Transparency During Panel Data Exchange | Amazon Web Services

Fifty5Blue uses AWS Clean Rooms with private set intersection to enable cross-media measurement while keeping panelist identities private from publishers and only accessing data from consented participants.
fromDigiday
5 months ago

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients' work

brought in largely by their clients, which include Verizon, Disney, Chipotle, McDonald's, Ford, GM, Uber, Pepsi, Unilever, P&G and others - some 30 marketers in total, according to Bill Tucker, Aquila's CEO and a longtime agency exec. About 20 of them, including McDonald's and P&G, are currently involved in the first round of trials. Tucker said it's intentional to have not only the biggest but also some mid-sized advertisers participate in the trials.
Marketing tech
[ Load more ]