"We've made forecasting advanced, but many organizations still struggle to understand what's happening in real time. Without that, even the most sophisticated predictions are unreliable."
HHS has silently removed reports assessing the mental health of transgender youth in Utah, while maintaining data on cisgender youth, raising concerns about transparency.
President Trumpâs Executive Order represents a significant pivot in federal data management, aiming to eliminate information silos that inhibit transparency and accountability.
The industry isn't taking full advantage of what AI can do now. It can build media plans, generate audience segments, select media partners, forecast performance, and even use synthetic or 'fake' data to enhance marketing mix modeling and sales attribution.