Toni believes deeply in the Bluesky mission, and has been an advisor to the company and me personally for over a year. Both Automattic and True Ventures are also investors in Bluesky, and support the development of a more open, user-driven internet.
Periwinkle allows anyone to set up a social media account on their own domain, under their own control. Built on top of the AT Protocol, the same open source technology that powers the X alternative Bluesky, Periwinkle aims to provide the infrastructure you need to run your own social media.
The distributed nature of the network is the greatest strength of Mastodon, but it also means that having a share button that takes you to the 'correct' Mastodon server for your account is a lot more involved than a simple hyperlink.