The lawsuit, lodged in San Francisco Superior Court on Tuesday, accuses 10 corporations of violating California laws on public nuisance and deceptive marketing. It alleges the manufacturers pushed products they know are harmful with marketing that ignored or obscured the risks similarly to how tobacco companies operate. "Just like Big Tobacco, the ultraprocessed food industry targeted children to increase their profits," a statement said.
"Canadians should always be able to trust the initial advertised price," Matthew Boswell, Commissioner of Competition, said in the release. "We're taking action against Wonderland because misleading tactics like drip pricing only serve to deceive and harm consumers."
