'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings
Digital ads now capture only about two seconds of active consumer attention, requiring immediate attention-grabbing and emotional connection to drive impulse purchases.
Anti-tax-hike Side Accuses Santa County Sheriff of Wrongdoing in Measure A Campaign
A complaint alleges Measure A supporters and Sheriff Robert Jonsen violated election laws by failing to fully report expenditures tied to digital ad spending.