MarketingfromMarTech1 month agoAn outcome-driven framework for core martech selection | MarTechFeature comparisons in marketing tech lead to missed business goals; aligning tools with outcomes ensures practical value and transformation.
Marketing techfromMarTech3 months ago3 critical truths about DXP platform selection | MarTechOrganizations frequently invest in digital experience platforms without understanding their evolving needs, leading to wasted resources.Choosing a DXP requires a focus on adaptability and future-proofing to navigate unexpected market changes.